Around the world in the pursuit of Smania furnishings

Moscow, Shanghai, Milan: these three metropolis are not just in different corners of the world; they are also worlds apart in terms of mentality and culture. And yet, they share a strong attraction for all that is beautiful. Here, lovers of high class design and furnishings will be able to visit the Shanghai furniture fair and Russia’s’ Crocus from the coming Autumn until spring 2019.

 

Smania stars at these events with a charming offering that best expresses its natural affinity for exclusive, refined design. An icon of all-Italian luxury, Smania has always believed that the secret to Italy’s artistic success is its people’s ability to generate intuitive ideas. Even more than quality materials and craftsmanship or a meticulous attention to detail, it is Italy’s eye for beauty that really sets it apart. An approach to life shared by the luxury of a Renaissance residence, the poetical aesthetics of a film by Sorrentino, and the bouquet of a Chianti wine. And of course, the unparalleled creativity of Smania’s offering to the world.

 

Th forthcoming shows, first in Shanghai, then in Moscow and finally in Milan, offer the opportunity not only to display products, but also to inspire visitors. In every city, Smania recreates a pulsating space that welcomes and engages those who cross its threshold.

 

At Moscow’s Crocus, held from 10 to 13 October (Hall 08 D15), the Italian company will exhibit a selection of its high class furnishings in spaces that recreate and evoke the sophisticated mood of a luxurious office starring a LOCK in grey leather upholstery, enhanced by the colour contrast of the compartment in deep grained rosewood. In another part of the stand, featuring a sleeping area marked by great comfort and elegance, the sumptuously enveloping GRAND SOHO bed is framed by the aesthetic and material balance of the GALLIANO  console table, which in turn is counterbalanced, on the opposite wall, by the austere yet vibrant personality of the CONTINENTAL chest of drawers in wenge and black steel.

 

The sleeping area will also be showcased in November at the Salone del Mobile held in Shanghai (Hall West WS31 No. 1 ,Second Floor), where visitors will be won over by the majestic delicacy of the paddings of the PARIS and CAESAR beds. Ample space will also be dedicated to the living area, with rosewood and burnished steel blending together for the large PAUL table, which dominates the room while maintaining an intrinsic lightness of design. Particularly striking is the top in Calacatta marble of the sinuously round DEAN table, which combines three different materials – marble, steel and leather – to grant a unique touch to any room.

 

Finally, at the 2019 Salone del Mobile in Milan, Smania will present a striking new project designed to enrich a new area of the house with the company’s high class furnishings.

The combination of materials in Smania’s DNA

With its luxury furniture, Smania, an Italian classic and contemporary furniture company, represents Made in Italy production with style, quality and originality.

The continuous research and experimentation of its designers has resulted in furnishing accessories with a unique style, which are recognizable due to their variety of shapes and materials and their harmonious contrasts. Every element is a work of art with a specific personality capable of enhancing any room with the exclusive style of luxury furniture by Smania.

 

The balance of the Galliano console table

The Galliano console table perfectly interprets the company’s philosophy with a play of perfectly balanced shapes that generate harmony. Designed to furnish the living room, it has a sinuous structure in which the linear geometries of the top and the base are joined, in full harmony, by a large circle and by smaller circles of different sizes. The same balance is found in the alternation of materials used: wood and steel.

 

The round elegance of the Argo bedside table

Wood, leather and metal are the three materials that are combined in absolute symmetry in the round bedside table designed by Smania. Its unusual shape lends a touch of sophistication to the bedroom, making it truly exclusive. It is a stylish table which, like all of Smania’s luxury furniture, is also functional thanks to its clever arrangement of draws and shelves. Argo can be customized and redesigned with an original style and with the use of different materials.

 

Iride, a low, luxurious table suitable for any environment

One of the standout pieces of luxury furniture is Iride: thanks to its original forms and materials, it is a highly desirable object that adapts to any interior. The structure is low and round and can be made of elegant white leather or fabric. Here too, the alternation of original materials, from the exclusive marble top to the steel details, is the standout feature. The veins of Azul Macaubas marble, with its quartzite crystals, produce a play of colors that embrace all shades of blue and gold. Iride offers many options: it is entirely customizable and available in a wide selection of materials and colors.

 

Rodrigo, an eclectic high table

A table with a strong personality, in a modern and classic style, which enhances luxury living rooms with an original style. A surprising fusion of geometries, a true creative space made of wood and steel, has resulted in this attractive table. A happy combination of shapes and precious materials designed for an elegant living room.

 

The pleasurable atmosphere created by the Cup lamp

Among the luxury furnishings, characterized by the variety of their combination of materials, Cup, the table lamp with an elegant brushed steel structure, stands out, creating the right atmosphere for any occasion. The light, reflected in the metal, is diffused through the dark lampshade which, combined with the Nero Marquinia, marble base, produces a soft interplay of contrasts. An elegant, sober lamp for an exclusive, sophisticated home where nothing is left to chance.

Smania: the most modern among the classics, the most classic among the moderns at Crocus Expo 2017

Exclusive and unconventional, Smania furnishings at Crocus Expo 2017 (from 11th to 14th October 2017) are expressions of an innate artisan culture. Design and luxury conveyed in pieces of furniture characterised by a strong design identity.

 

Decisive tactile flair is reinterpreted through the Contrast collection, which distinguishes itself in a flourish of daring style contaminations. Masterfully blended woods, leathers and fabrics. Eclectic suggestions seamlessly matched with refined elegance, the Maison’s stylistic hallmark, create warm and enveloping atmospheres: opaque tobacco rosewood and opaque rosewood, nabuk and black brushed nickel are reborn in a new light, thanks to masterful craftsmanship and an eye for detail.

 

The essential lines of the Jamal desk exude unique tactile qualities. Precious and masterfully crafted wood is matched with leather, introducing materials of sartorial tradition. With its fluid and orientally inspired lines, the Jersey pattern features in engravings and embellishes both drawer fronts. An enrapturing result which captures the gaze, before we let it wander onto the Afef ottoman, an expression of softness, featuring mild and fascinating lines, and the Nadir mirror, where the pattern amplifies the accessory’s ornamental strength.

 

The Rasha console presents a distinctive texture, a leitmotif in the collection which recurs in the Jersey dresser, in leather covered engraved wood, and in the Miami upholstered range. Here, the decisive character of lines is matched with the decorative dynamism of quilting used to embellish backs and arm rests. The body’s geometric severity hosts soft and ample cushioning, defining an overall reassuring image.

 

Artisan quality and perfection define the entire Smania exhibition area at I Saloni Worldwide Moscow 2017, enriched by some of the brand’s iconic pieces. The Caesar Train bed reigns supreme in the bedroom, exuding sheer exuberance with its important, geometric headboard of singular and polyhedral elegance.
The living area is endowed with vibrant and balanced atmospheres: the Mister P sofa, a veritable refuge of relaxation, exemplifies fine craftsmanship and flexibility in virtue of its rich catalogue of leathers and fabrics. The Galliano console is a homage to the concept of balance, both for its structure, featuring alternating linear and round geometric forms, and its materials.

 

Heterogeneous furnishing solutions in a showcase, the Crocus 2017, involving markets which are arousing considerable interest. Russia, as well as former Soviet Republic countries are paying increasing attention to product quality and potential for personalised residential and contract projects.
Focus is on attention to detail, the meticulous processing of fine materials and the ability to satisfy specific requests with a wide range of services during the design phase.

 

SMANIA
Crocus Expo – Hall 8 – C59
Mezhdunarodnaya 16, P.O. box 92
Krasnogorsk, 143402.
Krasnogorsk area, Moscow Region